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Absolute Link/URL: An absolute link is a hyperlink containing a full URL, which includes all the information needed to find a particular site, page or document or other addressable item on the Internet. If you are linking from one page to another in the same website, do not use an absolute link; use a relative link. A relative URL is any URL that doesn't explicitly specify the protocol (e.g., " http:// " or " https:// ") and/or domain ( www.example.com ), which forces the visitor's web browser (or the search engine bots) to assume it refers to the same site on which the URL appears. See your IT representative or attend CWS Office Hours, should you have questions about these important differences in the links.

Cover of the 2016 AP Stylebook, available online with a subscription or for sale at Barnes and Noble.Associated Press Stylebook or AP Stylebook: You may look on Wikipedia for a quick definition, but still wonder what it has to do with your website at UNT. The first reference source for University of North Texas style is the Associated Press Stylebook. For some longer documents – more than 13 pages in length, The Chicago Manual of Style may be used. For material not covered by the AP Stylebook, URCM directs us to use Webster’s New World College Dictionary, fourth edition, for spelling, style, usage and foreign geographic names. UNT online access to the AP Stylebook. Available at Barnes and Noble.


Cascading Style Sheets, CSS: the standard method for styling content in markup languages, such as HTML5. Think of HTML as the structure of your house, while CSS is the paint, photos, curtains and other decorations that add your personal touch. At UNT, the CSS is usually managed by URCM's Web Content Management Systems team, also called the Web Development Center, WDC.

Central Web Services, CWS: part of the Information Technology Shared Services of University of North Texas System. CWS staff will respond to support requests submitted via the online ticketing system at https://ithelp.untsystem.edu.

Content: In this case, content refers to the purest form of the information we are trying to share with the world. The content of an electronic book is the text contained. The content of an online photo album is the images.

Content Management System, CMS or WCMS: A web system designed to facilitate the creation, organization and display of web content from single or multiple creators. It is a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content with relative ease.

Content Permissions: For a site with multiple authors, the CMS can allow authority for parts of the site to be delegated among various people. Some actions, such as unauthorized modifications or accidental deletions, can be reduced by restricting access on a per-user basis. 


HTML5: Published in October 2014, HTML5 is a markup language that uses elements called tags to structure and present web-based content across the World Wide Web. It is designed to be easily readable, expandable and powerful. Hypertext means machine readable text and means to structure it in a specific format.So, HTML is called hypertext and markup language because it is a language that allows users to organize, improve the appearance of, and link text with data on the internet. HTML, is an application of SGML, Standard Generalized Markup Language, and allows an author to omit certain tags and use attribute minimization.


Information Manager: An "information manager" may be designated from among the department heads, deans, or directors that report to an information owner. An information manager is permitted to change the web site content.

Information Owner: An "information owner" is a full-time staff or faculty member responsible for business functions and for determining controls and access to information and information resources supporting that business function. The appropriate senior administrator (vice president, president, provost, or chancellor) is the information owner for all websites publishing official information created or maintained by his or her area of responsibility.

XTML:  XHTML, is an application of XML (Extensible Markup Language) that doesn’t permit the omission of any tags or the use of attribute minimization. However, it provides a shorthand notation for empty elements—for example, we could use <br/> instead of <br></br>—which HTML does not.


Javascript: A dynamic, interpreted, high-level language that is easily read and run in every modern web browser. Alongside HTML and CSS, JavaScript – standardized as ECMAScript, is considered one of the big three core technologies used in content production of the web. Employed by a majority of websites, JavaScript is a scripting language that typically runs in the browser and makes web pages dynamic and interactive. 


Managed Web Hosting Service: A "managed web hosting service" is a web-hosting service maintained by a designated custodian employed full time by either the university or the UNT System, as defined in the section of Policy 14.002, Funtional Roles.

Module: A Drupal module is a collection of files containing some functionality and is written in PHP. Because the module code executes within the context of the site, it can use all the functions and access all variables and structures of Drupal core.


Office Hours: Conducted weekly by ITSS Central Web Services, UNT faculty, staff and students working on a UNT-hosted website may attend Office Hours "to talk through your Drupal and web development issues in person." Check the CWS website for the times and location. Sessions usually are attended by various team members from CWS and URCM's Web Content Management Systems.

Official Information: "Official information" refers to the governing or authoritative documents of the university or information that is published as part of the normal course of University business.


Personal Publishers: "Personal publishers" are individuals at the university publishing web content unrelated to those individuals' official work role at the university. Examples of such information include student pages, faculty members' vitas that are published independently of departmental faculty information, and staff members' pages that represent personal information such as hobbies.

PHP, Hypertext Preprocessor: is a general purpose scripting language that quickly became the de facto server-side language of choice for web developers after its initial release in 1995. Today, a majority of sites on the web run on PHP, due in large part to its popularity as the back-end of content management systems, CMS, such as WordPress, Drupal and Joomla.


Styleguide, or UNT Styleguide: Although much of the material is covered in the AP Stylebook, this guide is a quick reference for items that are used or misused frequently or are exceptions to AP. In some areas, such as marketing, news, or web production, a different style is used in some instances and are noted in the UNT Styleguide.

If you look at the UNT Identity Guide, you will find a page about using the UNT Styleguide for writers. UNT communicators may access the style guide through the UNT Fact Site by entering a valid EUID and password. Suggestion: download the style guide for use on your desktop and check back periodically to ensure you have a current edition!


Unit: A "Unit" is any individual, college, department, administrative unit, research group, or other organization formally associated with the university or UNT System.


Web Hosting Service. A "web hosting service" is a collection of server software providing remote storage and delivery of web site content.

Website: A "website" is a collection of web pages containing information, forms, or interactive tools related to a unit and/or service, having its own home page (index page), unique web address, distinct business function, or a navigational structure that differs from its parent site (such as an academic department's web site that is part of a college or school parent site).

Website Builder: A "website builder" is the individual, or representative of a group of individuals, who builds and develops a website, including architecture, functionality, and other components which are maintained by a website custodian. The website builder is designated by the website custodian, and may be the same individual.

Website Building Tool:  A "website building tool" is a software application intended, at least in part, to facilitate the development and maintenance work involved in publishing a website, enabling the website maintainer to perform day-to-day content management tasks without extensive technical training or experience.

Website Custodian: A "website custodian" is the full-time staff member assigned by the information owner or information manager to oversee the development and maintenance of a website.

Website Maintainer: A "website maintainer" is the individual responsible for day-to-day content management and maintenance duties necessary for a particular web site, as determined by the website custodian. The website maintainer is designated by the website custodian, and may be the same individual.

WYSIWYG: pronounced wizz-ee-wig, it is an ancronym for What You See Is What You Get. In computing, a WYSIWYG editor is a system in which content, such as text and graphics, can be edited in a form closely resembling its appearance when printed or displayed as a finished product, such as a printed document, web page, or slide presentation.